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FOUR TIPS FOR RETAILERS THIS HOLIDAY SEASON
Retailers seeking a competitive edge this holiday season should be looking closely at the location data driving their digital efforts to capitalize on the projected 3.7% year-over-year growth from US...
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With more eyes on Mobile and OTT, location offers marketers a solution to...
As our industry evolves through this period of uncertainty, marketers navigating the storm are suddenly huddled around one question: without the ability to drive footfall, how do I stay in front of...
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Convenience and product availability are critical to maintain brand loyalty
The Corona Virus has quickly changed our daily lives and most likely for the foreseeable future. Many are living and working in new dynamics that have challenged where they work and how they travel....
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Industry Consolidation and the Impact on Data Quality
Last week saw the merger of several location data suppliers. Foursquare, Placed and Factual have formed a combined company pledging to explore the power of location data. Location data leader – PlaceIQ...
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Location Data and transparency have become the most important elements of...
by Mark Slade, CEO The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. The first reason for this is...
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iOS 14 and its impact on the location-based advertising market
by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating...
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Retail Case Study
TALK TO A LOCATION DATA EXPERT. Contact us to learn more about how GeoProtect can help your business today. Contact Us The post Retail Case Study appeared first on Location Sciences Group - Verify.
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QSR Case Study
TALK TO A LOCATION DATA EXPERT. Contact us to learn more about how GeoProtect can help your business today. Contact Us The post QSR Case Study appeared first on Location Sciences Group - Verify.
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Business as Unusual: Winning Holiday Shoppers with Data Transparency
2020 has changed consumer behavior, forcing marketers to quickly adapt to meet omni-channel shoppers with convenient and safe ways to shop. As marketers gear up for a holiday shopping season unlike...
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Why Certified Audiences Matter for Today’s Advertiser
If COVID-19 has proven anything to advertisers, it’s that driving smarter, effective, and efficient marketing is more important than ever. When selecting audiences, the quality of data used to build...
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