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Why Certified Audiences Matter for Today’s Advertiser
If COVID-19 has proven anything to advertisers, it’s that driving smarter, effective, and efficient marketing is more important than ever. When selecting audiences, the quality of data used to build...
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Business as Unusual: Winning Holiday Shoppers with Data Transparency
2020 has changed consumer behavior, forcing marketers to quickly adapt to meet omni-channel shoppers with convenient and safe ways to shop. As marketers gear up for a holiday shopping season unlike...
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QSR Case Study
TALK TO A LOCATION DATA EXPERT. Contact us to learn more about how GeoProtect can help your business today. Contact Us The post QSR Case Study appeared first on Location Sciences Group - Verify.
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Retail Case Study
TALK TO A LOCATION DATA EXPERT. Contact us to learn more about how GeoProtect can help your business today. Contact Us The post Retail Case Study appeared first on Location Sciences Group - Verify.
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iOS 14 and its impact on the location-based advertising market
by Mark Slade, CEO, Location Sciences On Sep 19, 2019, Apple released iOS 13 which introduced new privacy and transparency settings. For the first time, consumers were actively told by the operating...
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Location Data and transparency have become the most important elements of...
by Mark Slade, CEO The pandemic will have a radical impact on consumer behaviours for months to come, with one of the biggest changes being more people staying local. The first reason for this is...
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Industry Consolidation and the Impact on Data Quality
Last week saw the merger of several location data suppliers. Foursquare, Placed and Factual have formed a combined company pledging to explore the power of location data. Location data leader – PlaceIQ...
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Convenience and product availability are critical to maintain brand loyalty
The Corona Virus has quickly changed our daily lives and most likely for the foreseeable future. Many are living and working in new dynamics that have challenged where they work and how they travel....
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With more eyes on Mobile and OTT, location offers marketers a solution to...
As our industry evolves through this period of uncertainty, marketers navigating the storm are suddenly huddled around one question: without the ability to drive footfall, how do I stay in front of...
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FOUR TIPS FOR RETAILERS THIS HOLIDAY SEASON
Retailers seeking a competitive edge this holiday season should be looking closely at the location data driving their digital efforts to capitalize on the projected 3.7% year-over-year growth from US...
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MAXIMISE CUSTOMER REACH WHILST COMPLYING TO CANNABIS ADVERTISING LAWS
US Cannabis companies should be looking closely at their location marketing strategy with changing data privacy regulations on the horizon. Technology updates such as Apple’s iOS 13 have already made...
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LOCATION INSIGHTS UNCOVERED.
As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite...
View ArticleThe State of Location Advertising – H1 2019
As digital advertising progresses, brands are recognising the importance and value that location advertising provides in order to deliver personal and meaningful messages to their audiences. Despite...
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FAST FOOD RESTAURANT MAXIMISED VALUE FROM THEIR LOCATION CAMPAIGNS
Read how one London chain improved its location-targeting to get people into its branches more cost-effectively.While the demand for takeaways is increasing (+65.7%), restaurants are in steady decline...
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RETAILER SECURES 200% STORE UPLIFT WITH LOCATION VERIFICATION TOOLS
See how one retailer used location verification tools to enhance its campaigns and increase footfall by over 200% Retail is an industry under pressure. With paper thin margins, it is increasingly...
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PARTNERSHIP WITH THE7STARS: INCREASING EFFECTIVENESS OF DELIVEROO’S...
Location ad-fraud is an industry-wide problem and the7stars is refusing to sweep it under the carpet. Earlier this year we announced a new partnership with them to verify the accuracy and quality of...
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THE TRUTH ABOUT LOCATION AD-FRAUD
Advertisers will lose $42 billion of ad spend this year to fraudulent activities committed via online, mobile and in-app advertising. This is a 21% increase from the $35 billion lost to ad-fraud in...
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BEAT LOCATION AD-FRAUD IN 3 SIMPLE STEPS
Location-based advertising is a land of opportunity. Brands and agencies are jumping at the chance to reach customers on the move and land their message in a more impactful way.Yet many are unaware...
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LAUNCHING VERIFY – A SOLUTION TO UNITE THE INDUSTRY AND MAINTAIN TRUST IN...
Friday 25th May 2018 may go down in advertising technology history as a watershed moment, for reasons we all understand. However, whilst GDPR has been an important part of our business plans since...
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WHEN WILL VIEWABILITY PROGRESS BE MATCHED BY LOCATION DATA ACCURACY?
A recent report from Meetrics showed that UK viewability levels are on the rise. 58% of UK display ads in Q2 2018 met the MRC’s guidelines for viewability – meaning at least half of the ad must be...
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